A pink toolbox to build yourself a personality

Always wondered how to make sure to be heard in this noisy world? Tired of reading the same boring description on 10 websites in a row?

Well! Relax, take a cup of tea and 5 minutes to read our latest article. .

Our promise: you will become a communications master in a blink of an eye! If you’re a startup, if you’re working on a brand-new project and don’t have much time or money to spend on communication strategy, this tool box is your savior. Tips and basic concepts on the subject, this is the most simple way for you to build a strong and meaningful personality for your brand, your product, your project, (or even yourself I you wanna become the next Chiara Ferragni).

1- Choose who you’re talking to

First of all, you need to know who you want to embark with you because your whole communications strategy and decisions will depend on it.

Let’s take an example. 2 fast food masters, Burger King and McDonald’s, but two very different brand images coming from two different targets.

Burger King is focused on a young audience using jokes and mostly publishing on social media.

On the contrary, McDonald’s bases its strategy on feelings and the family scheme. Take their baseline: “Come as you are”, it’s much more calling to your emotions than “Home of the whopper.”

They won’t use the same communications platforms either, but we’ll get back on that later.

But be careful, because your target does not necessarily define who YOU are. And that gives us our second point.

2- Make sure to properly define your tone of voice.

No, this is not about whether your voice should be as unbearable as Janice’s in Friends or as smooth as a Disney Princess’, but rather to decide on what people are going to think of you.

Think of your brand or project as a human being and what characteristics you want it to have.

Is your brand rather a 25-year-old girl interested in Fashion or a 35-year-old house dad interested in old fashioned to cars?

It seems pretty obvious that you won’t have the same way of talking and expressing yourself whether you’re one or the other.

Let’s assume you’re French, there will be a big question mark to address. Are you gonna us the famous “tu” or “vous” -meaning that you will have to decide if you want to be formal and very polite or more casual and closer to your audience.

Moreover, you won’t use the same vocabulary if you decide to be a young and cool brand or if you want traditions and expertise to be the first words that come to your customers’ minds.

Anyway, the important thing to remember is that every time your brand is speaking, your personality is infused in your words.

2- Define your channels of communication

If you’re here, you’re most probably looking for tips to start off your brand or project and you don’t have the resources or energy to open 5 different social media account, sign up a partnership with 4 papers and create your own YouTube channel.

And it won’t serve you anyway, because you can get the best out of a few channels if you address them the right way.

Choosing where to speak to your audience relies on some criteria:

- Your target: if your audience is mostly about 30-40 years old, then Facebook is the right place to go. But if millenials are the ones you want to engage, Instagram will be much more of a fit. LinkedIn is the place to be if you have a B2B mind-blowing solution to sell but Twitter works too for the innovation ecosystem (hey, that’s us)

- Think of what you want to tell people: it can be news about your ecosystem, news about your company, you can use it to promote your products or even just to tell your story. If the first thing you want people to know about you is what values you’re defending and what you embody, feel free to do so!

Then, you must get that you can be whatever you want but you have to define it precisely because you can’t be everywhere, talk to everybody, and address every topic. It’s both time consuming and confusing for your audience, it’s the safest way to failure of achieving your communications strategy.

We don’t pretend to be Barack Obama’s communications strategist, but we have some experts of our own in vente-privee that gave us some insights on the matter.

A big shout out to Amélie Cabelguen, concept and content writer in vente-privee, for her help on this article.

Make sure to stay alert and wait for our new podcast… (It will be with her!)